Five lessons from Benito
One show will not change everything, but we needed that show, right? I am the absolute worst at knowing lyrics and definitely have less than zero interest in football. But the half-time show at the Super Bowl gives artists a stage from which to signal or amplify a message. Like so many in America, I was mesmerized by Bad Bunny’s multi-layered performance last night. Here’s a great breakdown of some of the symbolism.
Just a decade ago, he was working as a grocery store clerk — and now he’s a Grammy-winning artist that headlined the Super Bowl halftime show. What can we learn from this proud and talented Puerto Rican musician, besides never give up on your dreams?
Have fun. That mischievous and joyous smile, often present, says, “You can’t steal my joy.” I love that for him, for us.
Embrace all of who you are. Bad Bunny is unapologetic about his language, culture, history, his entire being.
Center your heritage in your art, conversation and expression. He does this so well. His record-breaking 2025 album Debí Tirar Más Fotos is a tribute to plena, jíbaro, salsa, and bomba, as well as other musical styles—a musical and political love letter to the island.
Free yourself from rules. Benito Antonio Martínez Ocasio is not bothered by your rules, whether they’re about the gender binary or about singing in Spanish at a classic American event.
Bring others along with you. The young and old, the tias and the abuelas, all of the Americas. Eso!
There you have it. Five principles to live by as we dismantle current systems and build a new world.
Pa’lante,
Sayu
Love these, Sayu. This performance was a such an inspiration. He could've gone more "political" but instead he let culture be the message.